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Old 01-07-2005, 11:46 AM   #280 (permalink)
Mike Kruger
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Re: Sad Story: was Schwinn Sidewinder from Walmart

A Muzi wrote:
>
> The only rule I've found is that there are no rules where
> margin is concerned. Retailers apply as much margin as we
> can and still get the stuff out the door. Limits to that
> are often complex.


No need to single out retailers. That's true of
manufacturers, insurers, airlines, etc. It's a basic tenet
of capitalism.

The main reason not to maximize short term profits is to
maximize long term profits.


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