LBS reasonable markup - Page 4 - Cycling Mob: Road Cycling, Mountain Biking and More

06-11-2004, 03:14 PM

Harris wrote:

> Yikes! First, why is it that these shops don't carry such a common item?
> And how do they justify such a huge markup?

We stock them, but they really aren't a very common item.
Remember that roadies represent a very small part of the
overall bicycle market. Bike shops make their money selling
$350 comfort bikes. The volume is all in the family
market, not the enthusiast market.

We are not a big shop, but we do a fair amount of road stuff
because we own Heron. We sell 3-4 pairs of Look replacement
cleats a year.

Also, if the shop is charging $21 for an item that they buy
for $13, that is not a huge mark-up. Actually, that's a
fairly small mark-up for that type of item.

Todd Kuzma
Heron Bicycles
Tullio's Big Dog Cyclery
LaSalle, Il 815-223-1776
[Only registered and activated users can see links. ]
[Only registered and activated users can see links. ]

06-11-2004, 03:40 PM

On Fri, 11 Jun 2004 17:44:41 GMT, Ron Hardin
<[Only registered and activated users can see links. ]> wrote:
>Retail more or less doubles the price, which they need to succeed by the
>way. You walk in and expect them to stock what you need, but a lot of
>stuff nobody walks in for.

In this case, the OP did not expect them to stock what he needed, or
even if he did, they failed to do so. At that point, what's the
difference if the bike shop orders it or he orders it from
Performance?
--
Rick Onanian

06-11-2004, 03:40 PM

On Fri, 11 Jun 2004 17:44:41 GMT, Ron Hardin
<[Only registered and activated users can see links. ]> wrote:
>Retail more or less doubles the price, which they need to succeed by the
>way. You walk in and expect them to stock what you need, but a lot of
>stuff nobody walks in for.

In this case, the OP did not expect them to stock what he needed, or
even if he did, they failed to do so. At that point, what's the
difference if the bike shop orders it or he orders it from
Performance?
--
Rick Onanian

06-11-2004, 03:40 PM

On Fri, 11 Jun 2004 17:44:41 GMT, Ron Hardin
<[Only registered and activated users can see links. ]> wrote:
>Retail more or less doubles the price, which they need to succeed by the
>way. You walk in and expect them to stock what you need, but a lot of
>stuff nobody walks in for.

In this case, the OP did not expect them to stock what he needed, or
even if he did, they failed to do so. At that point, what's the
difference if the bike shop orders it or he orders it from
Performance?
--
Rick Onanian

06-11-2004, 03:40 PM

On Fri, 11 Jun 2004 17:44:41 GMT, Ron Hardin
<[Only registered and activated users can see links. ]> wrote:
>Retail more or less doubles the price, which they need to succeed by the
>way. You walk in and expect them to stock what you need, but a lot of
>stuff nobody walks in for.

In this case, the OP did not expect them to stock what he needed, or
even if he did, they failed to do so. At that point, what's the
difference if the bike shop orders it or he orders it from
Performance?
--
Rick Onanian

06-11-2004, 03:40 PM

On Fri, 11 Jun 2004 17:44:41 GMT, Ron Hardin
<[Only registered and activated users can see links. ]> wrote:
>Retail more or less doubles the price, which they need to succeed by the
>way. You walk in and expect them to stock what you need, but a lot of
>stuff nobody walks in for.

In this case, the OP did not expect them to stock what he needed, or
even if he did, they failed to do so. At that point, what's the
difference if the bike shop orders it or he orders it from
Performance?
--
Rick Onanian

06-11-2004, 06:02 PM

>My first example
>I feel is clearly too high. The second one seems to high but by
>how much?

A guy on ebay was selling them 10/pair shipped from England. For things like
this buy a couple sets to last a year at nashbar etc.
Cheaper than being ripped by a shop. Markups vary from industry to industry-
autos are 5 to 10% markup while clothing can have a 100% markup(yes the Gap
still makes money when you buy a shirt on sale for 9.99)

06-11-2004, 06:02 PM

>My first example
>I feel is clearly too high. The second one seems to high but by
>how much?

A guy on ebay was selling them 10/pair shipped from England. For things like
this buy a couple sets to last a year at nashbar etc.
Cheaper than being ripped by a shop. Markups vary from industry to industry-
autos are 5 to 10% markup while clothing can have a 100% markup(yes the Gap
still makes money when you buy a shirt on sale for 9.99)

06-11-2004, 06:02 PM

>My first example
>I feel is clearly too high. The second one seems to high but by
>how much?

A guy on ebay was selling them 10/pair shipped from England. For things like
this buy a couple sets to last a year at nashbar etc.
Cheaper than being ripped by a shop. Markups vary from industry to industry-
autos are 5 to 10% markup while clothing can have a 100% markup(yes the Gap
still makes money when you buy a shirt on sale for 9.99)

06-11-2004, 06:02 PM

>My first example
>I feel is clearly too high. The second one seems to high but by
>how much?

A guy on ebay was selling them 10/pair shipped from England. For things like
this buy a couple sets to last a year at nashbar etc.
Cheaper than being ripped by a shop. Markups vary from industry to industry-
autos are 5 to 10% markup while clothing can have a 100% markup(yes the Gap
still makes money when you buy a shirt on sale for 9.99)